Monday, May 9, 2011

Value of the brand, Apple exceeds Google

Apple is the most valuable brand in the world, according to a new study. After the competition in the Google search engine, thanks to an increase of 84% of the value of the mark, for a total of 153.3 billion dollars, as reported in 2011 by Millward Brown BrandZ ranking. The value of the Google brand, dominating the charts for the past four years, instead of 111.5 billion dollars.

IBM third, fourth McDonald. The social network Facebook occupies the thirty-fifth place with a value of 19.1 billion dollars while Amazon is the fourteenth. 12 of the 100 most important global brands come from China.

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