Thursday, March 10, 2011

Metacritic key to success

According to Take-Two Interactive boss Steve Zelnick a high average rating on Metacritic is essential to the success of a new IP. "Developing games is not interesting enough," said Zelnick during a conference in New York in recent days (via Gamasutra). "I think the good of today has become the equivalent of the ugly, some time ago ...

the game should be fantastic." "Unlike other business entertainment, video games for the votes of Metacritic and all the other reviews they can really make a difference. If your average rating falls below a certain threshold, you may find it difficult to sell the game, while a rating above a certain threshold can help you achieve success.

" "Our ability to continuously launch games are able to obtain a high average rating is a huge advantage that drives sales, reduce risk and make profits."

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